अप्रैल 28, 2025
By Henri Dubois, CMO of Aladdin Tech
As the Chief Marketing Officer at Aladdin Tech, I’ve seen firsthand how personalisation can transform the fintech experience. In 2025, users expect more than generic solutions—they want financial services that feel tailor-made for their needs. At Aladdin Tech, we’ve made personalisation the cornerstone of our marketing strategy, especially with our flagship product, WinWin Pay. Today, I’ll share our approach to tailoring marketing efforts to individual customer needs, ensuring an enhanced user experience that drives engagement and loyalty.
Personalisation starts with understanding your users. At Aladdin Tech, we leverage data analytics to gain deep insights into user behaviour. With WinWin Pay, we track how users interact with features like staking, where they can stake 381 USDT to earn up to 11.81% monthly returns. We also monitor engagement with gamified elements, such as daily play-to-earn activities that reward 1.50 USDT. This data helps us segment our audience based on their preferences, whether they’re risk-takers seeking high returns or casual users enjoying small, effortless rewards.
Once we have these insights, we craft targeted marketing campaigns. For instance, we know that users who frequently stake are motivated by financial growth. For them, we highlight WinWin Pay’s dual income streams—like the potential to earn substantial monthly returns alongside free WWP tokens as incentives. We use email campaigns and in-app notifications to showcase these benefits, ensuring the message resonates with their goals. This targeted approach makes users feel understood, increasing their likelihood of continued engagement.
Another key strategy is personalising the gamified experience. WinWin Pay offers fun ways to earn, such as daily activities that reward users with small USDT amounts. We’ve found that some users are drawn to these lighthearted features over high-stakes investing. For this group, we tailor our marketing to emphasise the fun and ease of earning through play. Push notifications might highlight their latest reward, encouraging them to keep engaging with a playful tone that matches their user profile.
Referral programs are another area where personalisation shines. WinWin Pay’s referral system allows users to unlock additional rewards by inviting friends. We’ve noticed that socially active users respond well to these incentives. For them, we create personalised campaigns that suggest sharing WinWin Pay with their network, emphasising the extra perks they’ll earn. We even customise the messaging—some users receive prompts to “invite 5 friends to unlock bonus rewards,” while others might see a more casual “share the fun with a friend” nudge, depending on their activity levels.
AI plays a pivotal role in scaling our personalisation efforts. At Aladdin Tech, we use AI-driven tools to analyse user data in real time, allowing us to deliver hyper-relevant content. For example, if a user frequently engages with WinWin Pay’s staking features but hasn’t tried the referral program, our AI might recommend a campaign highlighting the benefits of inviting friends. This ensures that every marketing touchpoint feels relevant, enhancing the user experience by showing we’re paying attention to their unique journey.
We also personalise the onboarding process. When new users join WinWin Pay, we guide them through a tailored setup experience. Based on their initial inputs—such as whether they’re more interested in staking or gamified earning—we customise their dashboard to highlight the features they’re most likely to enjoy. This reduces the learning curve and makes the platform feel intuitive, setting the stage for a positive, long-term relationship.
Timing is another critical aspect of personalisation. We use behavioural triggers to send marketing messages at the right moment. If a user hasn’t engaged with WinWin Pay for a few days, we might send a reminder about their potential staking rewards, timed to coincide with their usual login window. This ensures our messages feel timely and relevant, rather than intrusive, which is key to maintaining a seamless user experience.
Feedback loops are essential for refining our approach. We regularly collect user feedback through surveys and in-app prompts to understand what’s working and what isn’t. For instance, some users told us they wanted more clarity on how staking rewards are calculated. In response, we created personalised explainer content, delivered via email or in-app tutorials, to address their specific concerns. This not only improves their experience but also builds trust in our brand.
Ultimately, personalisation in fintech marketing is about making users feel seen and valued. At Aladdin Tech, we’re committed to using data, AI, and user feedback to tailor every interaction with WinWin Pay. By focusing on individual needs—whether it’s maximising returns, enjoying gamified rewards, or sharing with friends—we create a user experience that’s as unique as our users. As we continue to innovate, personalisation will remain at the heart of our marketing strategy, ensuring we deliver value that resonates on a personal level.
